New Media Knowledge

On February 8, 2002

Along with Lateral and kddPR, LShift took part in a collaborative pitch to win the design, build and development of NMK’s new website which is planned to launch in March 2003.

“We had an extremely good response to ITT and a very tough selection process due to the high level of expertise from the companies that applied. Ultimately though the deciding factors were that whoever won this project displayed an understanding of what NMK, our clients and target audience stood for, as well as address the issues, including any underlying problems, that we may face,” said Zoe Black, Programme Director of NMK.

“The team of LShift, Lateral and kddPR were not only empathetic to NMK’s philosophy but also their way of collaborating mirrors NMK’s ethos. Their commitment and obvious passion to this project made us feel we wouldn’t be just another client,” added Black.

New Media Knowledge ( is a not-for-profit body owned by the University of Westminster, one of the country’s leading educational institutions for digital media.

One of NMK’s core strengths is its expertise in developing knowledge clusters and networks of innovative small companies, which encourages the cross-fertilisation of creative ideas, promotes best practice in business, and facilitates the creation of strategic alliances and partnerships.