TravelDK Wins ‘Best Use of Technology’ Award

On June 12, 2008

The Dorling Kindersley TravelDK site won the ‘Best Use of Technology’ award at the 2008 Travolution awards.

Technically designed and built by LShift, the site won the Best Use of Technology award in the Travel Information category, at the Travolution Awards this year. The awards recognise the best operators, agents, portals, digital marketers and suppliers in the travel industry. Travolution had a record number of entries which were scrutinised by a panel of judges from across the travel industry.

Judges said “DK has utilised cutting edge e-publishing techniques to produce a flexible and simple service for visitors to its website. It takes the in-resort guidebook to the next level.”

Launched last year, was awarded a 2007 TravelMole Web award for Best Website in the Holiday/Travel Extras category. The DK website attracts a growing number of unique visitors and continues to develop with more destinations and added features.

With Google maps, and thousands of images, reviews and ratings, the site enables travellers to add their own travel highlights and read those of others alongside recommendations from the DK Top 10 travel guide series. Uniquely also, DK can create customized guides for marketing partners.

“I’m delighted with this award”, says Georgina Atwell, DK Online Director. “We knew had to offer travellers something genuinely different, and giving the power to the community to create their own pdf or print-on-demand travel guide has proved an enormous success.”