An introduction in A/B testing—what it is, and why it’s useful

Matt MacLennan wrote “What is A/B testing? A/B testing is a methodology that allows you to compare two different states of a webpage or an app to determine what performs better. It’s an experiment where two or more variants are shown to users at random, then analysis is done to determine which variant achieved the better conversion goal.…”

UX design in Agile projects

Mike Rowlands wrote “We’ve been making a habit of collaboration with partners for what seems like forever, so why is it that we find it hard to get the formula right with front-end designers? Are we a particularly fussy bunch, or is there something more systematic going on? Recently we’ve been working with the Agile Research Network who were…”